In the last few years, while most Lighting Tower manufacturers planned and recently introduced a very specific multi-product strategy (engine, battery, hybrid, solar…), Generac Mobile® decided to perform an all-round change in the commercial strategy, deciding to focus on a single multi-purpose product representing a unique solution for any kind of need.
Big rental companies today are facing a problem: they must purchase many different models each of which must respond to a specific need. For example, some customers will ask for a full-battery model because they need total silence and zero carbon emission; some others will need the power of a generator-driven model; in recent years, thanks to the increasingly elevated environmental consciousness across the planet, many customers are looking for a hybrid solution or even lighting towers 100% driven via solar panels. Rental companies, if they wanted to follow this trend, would have to invest a lot of money and time in the purchase and management of heterogeneous and very different Lighting Tower fleets and therefore, however, a great part of the stock could remain on the ground, with lower rotation, creating serious difficulties in the planning of purchases and a longer return of investment.
Today Generac Mobile®, the company that invented the first hybrid lighting tower already 10 years ago, introduces the “PRO”: not simply an innovative Tower Light model, but a whole new technology, designed to revolutionize and respond to all these problems by giving to rental companies “ONE” model that brings together all possible requirements of the new World Green Deal: diesel, solar, battery, and hybrid, all in one.