Establish a new aesthetic in TV with a beautiful piece of décor designed by the Bouroullecs.
The iconic I-shaped design that effortlessly blends into any space
Deliver brilliant picture quality with QLED, 100% color volume and HDR10+
Ambient mode to enhance any guest room, even when the screen is switched off
Designed for every place, at every moment, from every angle
A room with a view
360 All Round Design
Enjoy the view of the TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere its put. Let The Serif elegantly symphonize with any spa
Unlike conventional TVs, it doesn't belong next to the wall
Detachable Floor Stand
Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile.