Who we are

Made in Reutlingen, Germany

Since 2008, Holder has been entirely under German control again. Three successful entrepreneurs from Baden-Wuerttemberg led the brand back to its original strength. Max Holder GmbH remembered what made the company strong: high quality, Swabian diligence and innovative ideas. The vehicles are still manufactured in the Swabian town of Reutlingen. The commitment to the production location Germany is part of our corporate philosophy - and a promise to our customers. Because our professionally trained employees, high-quality components, as well as the certified and optimised production process are the guarantee for the excellent quality of every Holder.

Our values

Holder. Multifunctional System Vehicles for Your Demanding Tasks. Worldwide.

Our action is determined strongly by a clear mission: The production and the worldwide distribution of multifunctional system vehicles for the most demanding of tasks. For this purpose we concentrate consistently on what has made us what we are today: high quality, German diligence and technical excellence with a significant lead in innovation in processes, products and services. To secure this advantage, we continuously invest in research and development as well as in the expertise of our employees.

Our presence around the world