Archie was tense. His hands were sweaty, and his tie was too tight. He could feel the electricity in the air while staring at the door in front of him.
Being recruited by Stellar Cooper Advertising, New York’s biggest advertising agency, was an opportunity as unexpected as it was providential. He was convinced that his thirteen years of teleshopping on the local Wisconsin channel had been a big plus on his resume.
The door opened, he took a deep breath and entered. He recognized the famous designer by his mustache and the agency manager by his resemblance to John Hamm.
It was his moment. So, he started:
“You lack some fresh air? Wanna escape? Do you feel the need for performance? Let’s be honest, you fear that you will no longer be respected on your own local hill; you wanna be the one they are all lookin at, but you don’t want to buy a Submarine for that.”
He paused then resumed his speech with a funny glint in his eyes:
“At AirDesign, we got the solution that will make all the pilots in your club jealous. The new Volt is the fourth of its name but the first of its kind. It’s more beautiful, more streamlined and more performant than ever. And why is that? Because it’s a 2-liner! For the first time in history, you will benefit from the passive safety guaranteed by the EN-C certification and at the same time the almighty pleasure of flying a 2-liner!”
Archie was totally ecstatic and had to catch his breath. He remembered all these years spent selling coffee machines and
professional vegetable cutters and all the enthusiasm he had to put into it. However, this time was different, he really was enthusiastic.