Management software Air Pricing Optimization

for aeronauticsreal-timeartificial intelligence

Summary
Use AI-driven price optimization to set optimal airfares in real time and increase revenue while expanding offer relevance for passengers.

Overview
Pricing optimization delivering an average 3–5% revenue uplift on airfares

• Provide consistent, context-aware fares across channels using award-winning AI to dynamically adjust prices in real time.
• Maintain holistic visibility across shopping and distribution touchpoints to deliver coherent offers.

Benefits
Revenue uplift at every shopping session

• Increase revenue and market share by dynamically optimizing fares and executing tailored retail campaigns in real time without relying on fare filing or booking-class structures.
• Enable deployment across channels including direct channels and NDC partners.

Key capabilities

• Real-time AI pricing: continuously adapts prices to shopping context and market conditions.
• Scale and agility: roll out optimized offers across channels in real time.
• Differentiated retailing: campaign and rule-based promotions aligned with AI pricing.
• Continuous pricing: prevent abrupt jumps between booking classes with unlimited price points.

End-to-end performance (highlights)

• Deliver consistent offers with full visibility across the ecosystem and touchpoints.
• Robust, scalable architecture integrating pricing, shopping, servicing and revenue management.
• Governance and controls: combine AI optimization with policy guardrails.
• Central pricing cockpit: monitor performance and support analysts with analytics.

Sell better, earn more (pricing logic)

• Contextual pricing: predict in real time how price impacts purchase decisions by segment and shopping context.
• Continuous pricing: target and apply unlimited price points across the customer journey.
• Campaign pricing: execute rule-based retailing changes immediately across channels.

Testimonials (select)

• Singapore Airlines: implemented smaller, more frequent price steps for more competitive fares available on its website and via NDC partners.
• Finnair: reported an average revenue increase of 3% and is scaling the solution to include ancillaries and total offer optimization.

Videos

• Explanatory video available showing real-time optimization of fares and ancillaries and expected uplift in conversion and revenue.

Technical specifications

• Expected revenue uplift: average 3–5% on airfares (customer reports); ancillary uplifts reported higher (example: ~7%).
• Real-time AI-driven optimization adapting to shopping context and market conditions.
• Supports continuous pricing with unlimited price points.
• Campaign and rule-based pricing for targeted promotions across channels.
• No dependence on fare filing or booking-class structures; supports NDC integrations.
• Central pricing cockpit for monitoring and analytics-driven decision support.
• Designed for scale and native integration with pricing, shopping, servicing and revenue management ecosystems.