Management software Flex Pricer

customer relationshipfor aeronauticsfor smartphones

Overview
Amadeus Flex Pricer is an online pricing display system designed for airlines to present grouped fares (fare families) across date ranges and complex itineraries. It combines a fare calendar, availability and price indicators, and UI personalization to streamline the shopping experience and drive conversion across channels.

Benefits

• Enhance booking efficiency — Provide clear availability and price cues, calendar-based search and upsell views to accelerate customer decisions on direct and indirect channels.
• Boost revenue — Increase conversion and ancillary uptake using time‑sensitive offers, low‑availability prompts and upfront highlighting of upgrades and discounts.
• Automate upselling — Implement built‑in automated upsell strategies to reduce manual workload and scale ancillary sales.
• Customize the UI — Tailor presentation by market and customer segment through fare families, ancillary promotions and configurable merchandising rules.

Key Features

• Create flexible pricing groups
  • Display all fare classes across a date range with clear low‑availability indicators for high‑demand routes.
  • Fare calendar shows price, currency or miles; supports flexible dates, number of fare families and included/additional services depending on airline definitions.
  • Support complex scenarios such as multi‑city itineraries and stopovers to promote self‑service and reduce call centre load.
• Entice passengers and increase sales
  • Highlight extras and higher fare benefits with teaser messages to encourage upgrades.
  • Use time‑bound offers, discounts and scarcity signals to lift conversion from search to booking.
  • Enable upsell via fare families, ancillary promotions and support for ATPCO branded fares and custom fare definitions.
  • Allow personalization and market‑specific merchandising by integrating valuation, merchandising and loyalty solutions.

Featured case study
Lufthansa improved its online shopping experience using Amadeus Flex Pricer (Premium Mode), demonstrating how the product can evolve an airline's shopping strategy and customer experience.

Technical specifications

• Fare families grouping (e.g., Economy, Economy Comfort, Business)
• Fare calendar: displays ticket price, currency or miles; supports flexible dates and number of fare families
• Low availability indicators and urgency prompts
• Support for complex itinerary scenarios: multi‑city trips and stopovers
• Automated upselling mechanisms
• Support for ATPCO branded fares and creation/management of custom fare families
• Personalization and UI customization for different markets and customer types
• Integration capabilities with valuation, merchandising and loyalty solutions