Mapping software ArcGIS Business Analyst

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Overview
ArcGIS Business Analyst is Esri's location-based market and community intelligence software that combines demographic, business, lifestyle, spending, and census data with map-based analytics to support site selection, market planning, customer segmentation, territory design, and the production of infographics and reports. Available across desktop, web, and mobile, it helps identify underperforming markets, pinpoint growth sites, locate target customers, and share analysis as infographics, reports, and dynamic presentations.

Key benefits

• Find the best locations: site selection and market planning using consumer profiling, market potential, sales forecasting, drive-time analysis, and trade-area rings.
• Optimize territories: automated territory design and area planning workflows including location-allocation and market penetration analyses.
• Understand your customers: customer segmentation based on demographic, lifestyle, behavioral, and health-related variables to target new and existing customer groups.
• Get data-driven proof: access global data and generate customizable infographics, reports, and presentations to validate assumptions and support decisions.
• Perform advanced analysis: a collection of location-analytics tools for spatial analysis, visualization, and predictive workflows.

Capabilities and tools

• Demographic mapping and profiling (age, income, gender, household size, health indicators and more).
• Consumer profiling and market potential modelling.
• Sales forecasting and predictive analytics.
• Drive-time and trade-area ring generation to create catchment areas around locations.
• Facility and retail site selection workflows with location-performance prediction.
• Territory design, automated balancing, and location-allocation tools.
• Integration of multiple data sources including proprietary location and property-cost data.
• Produce customizable infographics, reports, and map-based stories for result sharing.

Data coverage and outputs

• Access to global data covering more than 170 countries with over 15,000 market variables.
• Combine hosted Esri data with organization data to create maps, reports, infographics, and presentations.

How it works (workflow)

• Step 1 — Identify: define areas and locations relevant to your use case.
• Step 2 — Analyze: run spatial analysis using Esri demographics alongside your own data to interpret results and generate maps.
• Step 3 — Share: present findings with maps, infographics, and map-based stories to communicate analysis across the organization.

Deployment and integration

• Available as web SaaS, on desktop, mobile, or as part of an on-premises ArcGIS ecosystem.
• Fully integrates with ArcGIS and supports cross-platform workflows for desktop, web, and mobile applications.

Technical specifications

• Product name: ArcGIS Business Analyst
• Vendor / Brand: Esri
• Commercial name: ArcGIS Business Analyst
• Platforms: Web (SaaS), Desktop, Mobile, On-premises integration with ArcGIS
• Primary capabilities: demographic mapping, site selection, market planning, customer segmentation, territory design, infographics and reporting
• Analytical tools: consumer profiling, market potential, sales forecasting, drive-time analysis, trade-area generation, location-allocation, territory optimization
• Data: demographic, business, lifestyle, spending, census, plus proprietary data (locations, property costs)
• Global data coverage: >170 countries, >15,000 variables
• Outputs: customizable infographics, reports, map-based stories, dynamic presentations
• Typical users / use cases: analysts, researchers, GIS managers, site selection teams, retail and real estate planning, public sector and health planning